Gartner Magic Quadrant for Enterprise Marketing Management
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Magic Quadrant for Enterprise Marketing Management
Published July 1, 2008
No leaders or challengers have emerged in the enterprise marketing management market, which remains in infancy. Aprimo, Oracle (Siebel), SAP, SAS and Unica are visionaries; the other vendors are niche players. Carefully assess your marketing requirements against vendor capabilities and EMM vision.
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