Gartner Magic Quadrant for CRM Multichannel Campaign Management
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Published April 24, 2009
Gartner Magic Quadrant for CRM Multichannel Campaign Management
Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.
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