Free Technology Reports

The Forrester Wave™: Listening Platforms, Q1 2009
Published January 2009
In response to marketers’ changing needs, brand monitoring vendors are evolving to offer a more strategic and comprehensive platform. Forrester refers to this category of vendors as listening platforms. Listening platforms differ from brand monitoring vendors in one fundamental way: They deliver insights to shape marketing strategy rather than simply tracking metrics.

Magic Quadrant for Contact Center Infrastructure, Worldwide
Published November 2008
The contact center infrastructure market continues to consolidate as users shift from best-of-breed “point products” to broader solutions from “cornerstone” vendors. Prospective customers must evaluate vendors in terms of their technology and capabilities in relevant geographies.

MarketScope for Sales Incentive Compensation Management Software
Published July 30, 2008
The sales ICM market grew 20% in 2007 and remains diverse, with software as a service and hosted offerings gaining attention. Companies with large, complex initiatives focus on Callidus Software, Synygy, Oracle and, recently, Varicent Software. Use this research to evaluate prospective vendors.

Magic Quadrant for Marketing Resource Management
Published February 9, 2009
Aprimo and Unica remain leaders in marketing resource management. Assetlink has emerged as a new leader. SAP and Oracle-Siebel remain challengers. BrandWizard, Elateral, Orbis and SAS remain visionaries. BrandMaker, Saepio Technologies and VYRE make their debut on the Magic Quadrant.

Magic Quadrant for Enterprise Marketing Management
Published July 1, 2008
No leaders or challengers have emerged in the enterprise marketing management market, which remains in infancy. Aprimo, Oracle (Siebel), SAP, SAS and Unica are visionaries; the other vendors are niche players. Carefully assess your marketing requirements against vendor capabilities and EMM vision.

Published April 24, 2009
Gartner Magic Quadrant for CRM Multichannel Campaign Management
Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.

The Magic Quadrant for CRM Customer Service Contact Centers looks at contact center desktop software for customer service and support that is best-suited for different economic situations. Leading vendors are showing how their solutions can lower costs while driving customer loyalty.
Published April 3, 2009